1. What Are Cookies?
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work properly, to remember your preferences, and to give website owners information about how their sites are being used.
Cookies are not programs and cannot run code or carry viruses. They simply store small pieces of information tied to a website.
2. How We Use Cookies
The Mindforge website uses cookies in a limited and specific way. We do not use cookies to collect personal information beyond what is described here, and we do not sell data collected via cookies to third parties.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are required for the website to function. They cannot be switched off without affecting core features. We use browser localStorage (a similar technology) to remember your cookie consent choice so we do not repeatedly ask you.
| Name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your Accept or Decline choice for our cookie notice, so it does not reappear on every visit. | Persistent (localStorage, until cleared) |
Analytics Cookies
With your consent, we use Google Analytics (GA4) to understand how visitors interact with our website — which pages are most visited, how long people spend on each section, and where visitors come from. This data is aggregated and anonymised; it does not identify you personally.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
| _ga_* | Google Analytics 4 — stores session state and page interaction data. | 2 years |
| _gid | Google Analytics — distinguishes users. Expires after 24 hours. | 24 hours |
Marketing Cookies
With your consent, we may use advertising pixels (such as the Meta Pixel or Microsoft Clarity) to understand how people find our website through paid channels and to show relevant content to people who have previously visited. These cookies are set by third-party services and are subject to those services' own privacy policies.
| Name | Purpose | Duration |
|---|---|---|
| _fbp | Meta (Facebook) Pixel — identifies browsers for advertising measurement and audience building. | 90 days |
| _uetsid | Microsoft Bing Ads — stores session state for conversion tracking. | Session |
| _uetvid | Microsoft Bing Ads — persistent visitor identifier for conversion tracking. | 13 months |
4. Your Choices
When you first visit our website, you are shown a cookie notice at the bottom of the screen. You can choose to Accept all cookies or Decline non-essential cookies. If you decline, only the strictly necessary localStorage item described above will be stored.
You can also manage cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored and delete individual ones
- Block third-party cookies
- Block cookies from specific websites
- Block all cookies from being set
- Delete all cookies when you close your browser
Note that blocking or deleting cookies may affect how some parts of the website work. Guidance for common browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
5. Third-Party Services
We use the following third-party services that may set cookies when you visit our website:
- Google Analytics (Google LLC) — Google Privacy Policy
- Meta Pixel (Meta Platforms, Inc.) — Meta Cookie Policy
- Microsoft Advertising (Microsoft Corporation) — Microsoft Privacy Statement
These third parties have their own privacy and cookie policies, which we encourage you to review.
6. Changes to This Policy
We may update this Cookie Policy from time to time as the cookies we use change or as legal requirements evolve. Please check back periodically, or see the "Last updated" date at the top of this page.
7. Contact Us
If you have questions about how we use cookies, please get in touch:
- Email: [email protected]
- Phone: +66 2 513 8607
- Post: Mindforge, 305 Phaholyothin Road, Chatuchak, Bangkok 10900, Thailand